Believe is bolstering their executive team in Mexico with the announcement of the appointments of Marco Cataño and José Pablo Molina as Believe “intends to reinforce its position in Mexico and enhance the growth of its current and future catalog of artists and labels of different local genres like Regional Mexican Music”.
Cataño will assume the Head of Artist Services (AS), LATAM position while Molina has been appointed Head of Label & Artist Solutions (LAS) in Mexico, and both will be reporting to Alejandra Olea who is the Managing Director of Americas, Believe.
“Their experience and passion for music allow them to identify areas of opportunity in the market to strengthen and develop Spanish-speaking talent” Olea said of the new appointments via an official statement.
“Their ability to attract and grow artists in a lasting way aligns with Believe’s priorities for Mexico and Latin America.”
“With the market evolving, this is the perfect time for Believe to continue to strengthen its service offering through Artist Services” Catano added.
“This expansion will take advantage of the remarkable growth of the Mexican music industry and its increasing influence in the United States and beyond.
“Independent artists will benefit greatly from these services, which, through a specialized team, will provide them with support in areas such as conceptual development, strategic planning, digital marketing and other opportunities to accelerate their career growth.”
“I am excited about the opportunity to leverage my experience and the success I have achieved with the video team on a regional scale within a single territory” Molina stated.
“I will focus on improving processes, uncovering new opportunities, and expanding our reach across the company. I look forward to working more closely with the finance and communications teams to support our labels and artists.
“I recognize the importance of Regional Mexican Music to Believe, and I look forward to contributing to this vital movement, helping the company deepen its penetration in the Mexican market.”
